I’m passionate about helping founders make the calls that shape their business
Meet Bousy
Bousy is a strategic execution leader who helps founders and executive teams turn big ambitions into clear, actionable plans without losing momentum or control.
With over 20 years of experience across energy, infrastructure, telco, and financial services, Bousy has worked in some of Australia’s largest brands overseeing capital portfolios of up to $2.5B, helping businesses make faster, smarter decisions about where to focus, what to prioritise, and how to track what's actually working.
She has built the decision-making frameworks and capabilities behind large-scale change at organisations including Telstra, Mercer, AGL, Coles, and AusNet Services and now brings that same clarity and discipline to founders navigating fast growth, competing priorities, and the pressure to get it right.
"I created The Founder's Desk as a decision partner for founders and operators carrying high-stakes choices. Whether it's growth, hiring, pricing, efficiency, systems, or focus, we bring investor-grade clarity.
That's not a buzzword. It's what I lived for 20 years in senior capital investment roles, where every decision had to stand up to scrutiny, risk, and real money.
I bring that same discipline to your business: surfacing the real options, what each path costs, the trade-offs you're actually making, and next steps you can execute with confidence." - Bousy Atwa
The team
Founder’s Desk is supported by a small bench of specialists with senior capability across capital investments allocation, emerging markets, technology enablement, and operational optimisation so you get sharp thinking and high-quality outputs without the overhead of a big firm.
Where we can help.
Making the right call
When you're stuck between options or pulled in too many directions, we help you get clear on what the right move is and why.
Then you can decide with confidence and get on with it.
Fund what matters
Not every opportunity is worth chasing.
We help you evaluate where to put your money, time, and energy so you stop spreading thin and start building real traction.
See the full picture
Big decisions rarely have one right answer. We map your real options, stress-test the assumptions, and make the trade-offs visible so you can move forward with confidence rather than hope.