One decision.
Made well.
When you have one clear call to make and the cost of getting it wrong is real, a Decision Sprint is where you start.
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Case Study 01
The
Single
Lever
A skincare brand was spending more on paid media and getting less in return. Traffic down. Conversion down. No consensus on what to fix first. One Decision Sprint replaced weeks of debate with one focused 30-day bet and guardrails to keep it honest.
The Situation
Spending more.
Getting less.
The brand had been increasing ad spend across Meta and TikTok for months. Instead of growth, they got the opposite. Fewer visitors, fewer purchases, tighter margins. The team had theories. Their agency had recommendations. Everyone wanted to try something different.
The real problem wasn't the ads. It was the decision underneath them. Every stakeholder had a different theory, a different priority, and a different idea of what to test next. The result was inaction dressed as strategy.
"We're spending more but earning less — and we don't know which lever to pull."
The founder's problem statement
The Actual Question
Not: what's wrong
with our ads?
But: What is driving the under performance?
The presenting problem was the ad performance. The actual decision was different: how do we identify the real constraint, choose one focused 30-day bet, and stop wasting spend on guesswork?
That reframe mattered. Answering the wrong question — optimising the ads without resolving the strategic tension underneath — would have produced another round of inconclusive tests and continued the pattern.
What We Explored Together
Five directions.
One choice.
Every viable path was put on the table — including the ones being avoided. The tension wasn't a lack of good ideas. It was knowing which idea to back — and which to leave alone.
The Trade-offs That Mattered
The tensions,
named honestly.
Fast experimentation risks destabilising too many variables at once. We chose controlled testing over speed.
The urge to run every test in parallel was the pattern causing the problem. One bet, properly set up.
A message reset would take longer but solve more. Conversion fix first — message work as phase two.
What Was Delivered
Four documents.
One direction.
What Changed
The team stopped debating
and started moving.
Decisions became measurable: improve X by Y, or stop. Spend couldn't drift without evidence. Execution moved faster because everyone had the same brief and a simple weekly cadence — not a new round of opinions.
If this sounds familiar
If you're spending more and getting less — a Decision Sprint gets you to one clear bet.
The problem is rarely the budget. It's almost always focus. One session. One brief. One direction your team can actually execute against.